peace

Interviewed & written by Isao Tokuhashi Mail to: itokuhashi@myeyestokyo.com   Kenji Sekine (Part 2) Social entrepreneur My Eyes Tokyo is bringing you the interview with Kenji Sekine, a young social entrepreneur who manages the click-to-donate website called “ekokoro!” (It means “Good heart). In this part, we tell you about his method of balancing social action work and profit-making business, and the vision of his ideal world. *You can go to the first part from here! *Kenji Sekine (1976-) Born in Kanagawa, Japan. After graduating Beloit Collage, USA, he worked for several IT companies. He established his own company in 2002 and launched “ekokoro!” in May 2003. He changed

Interviewed & written by Isao Tokuhashi Mail to: itokuhashi@myeyestokyo.com   Kenji Sekine (Part1) Social entrepreneur We bring you the story of a young Japanese social entrepreneur today. Kenji Sekine, who manages the click-to-donate website called “ekokoro!“, a Japanese counterpart of Care2. The words “ekokoro” significants “Good heart” (the pronunciation of “E” is the same as the one of “ii”, which means “good” in Japanese). At ekokoro!, you donate automatically as soon as you buy something. You don’t need to give any donation because its sponsor companies pay that. Also the companies who sell goods or services can widen their range of